PROJECT: Glamorgan 1:1 Financial identity & logo

BRIEF: Solid, dependable identity, rooted in Welshness – should be bright yet authoritative – and should communicate trust and financial growth.

SOLUTION: Rather than going for an all-out illustration of daffodils we kept a more serious/start approach by making them silhouettes cut out of a daffodil-coloured background, with sober, clean type crafted in Gill Sans and Trajan. The end result avoids tacky illustration but is still relatable as an icon representing Welshness and finance.

Sponsorship inquiries

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