PROJECT: John McPhee, Moto3 World Championship rider – logo

BRIEF: Create number logo and name logo for rider in Motorcycle grand prix World Championship. Must reflect Scottish roots, must look modern and sporty, with high impact – and must conform to IRTA Sporting Regulations for use on bike.

SOLUTION: A full suite of variants was delivered to suit different purposes, from a clean simple ’17’ with regulation spacing for bike use, to versions with the McPhee name within the number symbol, with adjoining Saltire flag design and versions for different output shapes and environments.

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