PROJECT: DFINE Image identity

BRIEF: Creation of a brand identity that is clean and modern, and avoids the obvious and clichéd norms of photo agency logos.

SOLUTION: Ultra-clean typography, modern and slick – and avoiding lens and shutter type iconography in favour of a simple circular device ‘focusing’ on the word ‘image’. Used in monochrome the design pushes actual accompanying photography to the fore and acts as a signature rather than an overwhelming logo that might detract from the photographer’s work.

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