PROJECT: Finland Australia Chamber of Commerce logo
BRIEF: Update existing identity to make more contemporary in feel and less clumsy in layout and aesthetic. Retain basis of design in paring of Finnish flag and Australian map.
SOLUTION: A considerable amount of time was devoted to exploring typefaces to settle on a choice that was both evolutionary and appropriate – feeling more modern and exciting, yet retaining sobriety and credibility. The key step forward in the iconography was to shear the map and cross symbols so they are less a straightforward representation of map and flag and more a unique design in itself.