PROJECT: Lucky 7 Sports Management identity

BRIEF: Create a sports management brand that is utterly contemporary and rooted in excellence, modernity and professionalism. The brand must also feel strongly rooted in motorsports but contain enough brand stretch to cover other sports.

SOLUTION: The final design was based on the concept of a high class motoring ‘marque’ emblem – which was delivered in multiple variants from glossy to flat and single colour, and which contains an ‘L7’ motif reflecting the company’s initials in a stylised and symmetrical design.

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